The 2014 #GivingTuesday Challenges
CHALLENGE 1: The Dr. Lois Schoener Challenge
This year, we have a special matching gift challenge from Elmira College Trustee, Janet McRorie Hindsley '68. To honor Dr. Lois Schoener, Professor and Director of Nursing Emeritus, who dedicated 27 years to the Elmira College Nurse Education program, Janet has pledged a matching gift of up to $50,000 to support the new Health Sciences Center.
CHALLENGE 2: The Student Scholarship Challenge
A group of Elmira College Trustees have joined forces to offer a $25,000 challenge to support student scholarships at E.C. If 150 alumni give on #GivingTuesday to support the Student Scholarship Fund, their pledges will become a reality.
#GivingTuesday™ is a campaign to create a national day of giving at the start of the annual holiday season It celebrates and encourages charitable activities that support nonprofit organizations.
We have a day for giving thanks. We have two for getting deals. This year help us create #GivingTuesday. A new day for giving back.
Elmira College's Role in #GivingTuesday™
We invite you to be a part of this celebration by giving to the Elmira College Student Scholarship Fund. Doing so will have a direct financial impact on the lives of our students as they seek to become tomorrow’s leaders.
Visit alumni.elmira.edu/GivingTuesday to support EC Student Scholarships. Then share news of your gift on Twitter and Facebook with the hashtag #GivingTuesday.
#GivingTuesday 2013 was a great success having raised over $50,000 in just 24 hours!
#GivingTuesday General FAQs
Question: What is #GivingTuesday™ ?
Answer: #GivingTuesday™ (#GT) is a movement to create a national day of giving to kick off the giving season added to the calendar on the Tuesday following Thanksgiving, Black Friday and Cyber Monday. The third annual GivingTuesday is on December 2, 2014. In the same way that retail stores take part in Black Friday, we want the giving community to come together for #GivingTuesday. We ask that partners create and commit to a project for/on #GivingTuesday and then help spread the word to their networks.
Question: What is #GivingTuesday’s mission?
Answer: #GivingTuesday™ is a campaign to create a national day of giving at the start of the annual holiday season. It celebrates and encourages charitable activities that support non-profit organizations.
Question: How did #GivingTuesday start?
Answer: New York’s 92nd Street Y was the catalyst and incubator for #GivingTuesday, bringing the expertise of 139 years of community-management to the project and providing #GivingTuesday a home. The United Nations Foundation joined as partners, bringing their strategic and communications clout to the project. An amazing team of influencers then offered their ideas, contacts and wisdom to help shape and improve the concept. A powerful list of corporations and non-profits agreed to be founding partners, helping spread the word and committing to their own #GivingTuesday initiatives. Since then, countless organizations, friends and leaders have all added their support and talents to make #GivingTuesday a reality.
Question: Did #GivingTuesday make a difference last year?
Answer: In 2012, we had more than 2,500 recognized #GivingTuesday™ partners from all 50 states of the United States. The collective efforts of partners, donors and advocates helped fuel a marked increase in charitable giving on GivingTuesday.
Blackbaud processed over $10 million in online donations on 11/27/12 – a 53% increase when compared to the Tuesday after Thanksgiving the previous year. DonorPerfect recorded a 46% increase in online donations and the average gift increased 25%. More than 50 million people worldwide spread the word about GivingTuesday – resulting in milestone trending on Twitter. Not too shabby, right?
Question: Who can participate?
Answer: Everyone! #GivingTuesday is an initiative to start the giving season and we encourage everyone to be involved with it. However, to be an official partner, you must be a registered non-profit [a 501(c)3 in the United States] with a specific #GivingTuesday initiative, or a for-profit business, school, religious or community group who commit to spearhead a project that will benefit at least one registered charity or non-profit. Families and individuals are encouraged to be generous in whatever ways matter to them, whether that means volunteering at a local charity or donating to a favorite cause.
Question: Who can be a partner?
Answer: To be an official partner, you must be a registered non-profit [a 501(c)3 in the United States] with a specific #GivingTuesday initiative, or a for-profit business, school, religious or community group who commit to spearhead a project that will benefit at least one registered charity or non-profit.
An example: Your school’s initiative is a canned food drive and students volunteering at a local homeless shelter. Here’s a hint-the more creative, the better. For more ideas, please visit our ideas & resources page.